30 June 2014 – Press Release
ScandMedia Corporation Limited has entered an agreement to represent the new PR tool MyNewsdesk in Thailand. The online PR platform will be introduced by Swedish marketing expert Mr. Joakim Persson who has joined ScandMedia Corporation Limited to be in charge of the new product.
Mynewsdesk is the world’s leading all-in-one brand newsroom and multimedia PR platform. It is a PR tool that makes it faster and easier for companies, journalists, bloggers and opinion leaders to gain relevant exposure – on their own terms. It matches interested users with press releases, videos, images and other content, all instantly search engine optimized and automatically published on social media platforms.
Mynewsdesk is founded in Sweden and was originally a tool for journalists to receive press releases of interest to their line of work. In 2008, the company became part of the Norwegian owned NHST Media Group Asia with Asia head office located in Singapore. Since then, focus has been on developing the concept to be a platform for companies to communicate directly with their customers and stakeholders – including the media.
Today, more than 23,000 companies use their Mynewsdesk newsrooms to publish and distribute their content, achieve greater visibility across search and social media, connect with key influencers, and tell their stories.
ScandMedia with its focus on the Nordic business community in South East Asia has been keen to join the distributor net of Mynewsdesk since it started being rolled out across Asia. ScandMedia founder Mr. Gregers Moller signed the agreement with Managing Director of NHST Media Group Asia, Leonard Opitz Stornes in December last year. It was, however, not until earlier this month June 2014, that the employment of Mr. Joakim Persson to be in charge of ScandMedia’s introduction of Mynewsdesk in Thailand was officially approved.
Mr. Persson has already been trained in Singapore by key staff at Mynewsdesk, Julia Tan, Marketing Communications Manager and Team Leader for Mynewsdesk Asia and Scott Andrew, Mynewsdesk’s Marketing & Client Services Manager in Singapore.